Our Story

Moumou Studio was founded in February 2024 by Rinaldo Zirrah. The idea of creating a multi-brand store is not new: “As I always keep an eye out for new things and love discovering new brands, I thought about how interesting it would be to start bringing together, in a curated style, pieces from brands that I have been following and loving the work”, says Zirrah.


The curation work is even more specific. “Moumou was made for people who want to find statement pieces, whether jewelry, decoration, stationery and fashion. I love researching different products that convey this idea”, comments Zirrah.

What’s different is what moves us

“It's funny that since I was very young, my friends have always asked me for help finding different accessories and clothes for them. You know that thing about having a gay shopping friend? I was him. Time passed and this keen eye for different things continued. So I thought: ‘why not create a multi-brand store to sell exactly what I could suggest to my friends?’. This is how the concept of Moumou Studio came about. Here, the different is what moves us and is what matters. Nothing basic. We want statement, shine, colorful, happy pieces, full of life. Imagine mixing the style of big names like Gaga, RuPaul, Iris Apfel, Carmem Miranda, Anna Dello Russo… I love them all”, says Rinaldo Zirrah.

Our values

  • Plastic reduction

    It's not being cliché, but there is no way, in the current year, to still deal with a huge amount of plastic in packaging. We reduce the plastic used in shipping all purchased items.

  • Everyone shines

    Our principle is to work with small and medium-sized brands and offer a new space for them to promote their products.

  • Inclusivity

    We value brands that are owned by women, black people, LGBTQ people and other minorities. We are free from prejudice and value inclusivity above all else.

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With open doors


Moumou Studio is a brand managed by an LGBT person and praises brands that have LGBT people, women, black people managing or creating. We want to be an inclusive space for talented brands.


Do you want to sell your brand at Moumou Studio? Get in touch with us!

Get in touch